Privacy Policy

At Ritual, we respect your privacy.

This Privacy Policy (this “Policy”) explains the types of personal information that we collect and how we use, disclose and protect that information. In this Policy, references to “Ritual”, “we”, “us” and “our”, collectively refer to the separate and distinct legal entities that that manage, operate, franchise, license, own and/or provide services to the various Ritual gyms, including Slated Labs Pte Ltd, its affiliates and franchisees of Ritual gyms.

What does this policy cover?

This Policy applies to personal information collected by Ritual in connection with the services we offer. This includes information collected offline at Ritual gyms, direct marketing campaigns, contests, sweepstakes and online through our websites and apps.

This Policy also applies to targeted Ritual content, including offers and advertisements for Ritual services and products, which we (or a service provider acting on our behalf) may send to you on third-party websites, platforms and applications based on your usage of Ritual websites. These third-party sites may have their own privacy policies and terms and conditions. We encourage you to read them before using those third-party sites.

While this Policy is intended to describe the broadest range of our personal information processing activities globally, those processing activities may be more limited in some jurisdictions based on the restrictions of their laws. For example, the laws of a particular country may limit the types of personal information we can collect or the manner in which we process that personal information. In those instances, we adjust our internal policies and/or practices to reflect the requirements of local law.

What kind of personal Information do we collect?

The term “personal information” in this Policy refers to information that does or is capable of identifying you as an individual. The types of personal information that we process (which may vary by jurisdiction based on applicable law) include:

  • your name, gender, contact details, date of birth, image, nationality, and identification number;
  • information on your usage of Ritual gym services and products, including the Ritual gyms you have used, when you used those gyms, requests made and observations about your service preferences;
  • your credit card or other payment information;
  • any information necessary to fulfil special requests (e.g. health conditions that require specific accommodation or services);
  • information, feedback or content you provide regarding your marketing preferences, in surveys, sweepstakes, contests, or promotional offers, or to our websites or apps and those of third parties;
  • information collected whilst at a Ritual gym through the use of closed circuit television systems, internet systems (including wireless networks that collect data about your computer, smart or mobile device, or your location) and other security and technology systems;
  • information collected whilst you access a Ritual website or app (we describe this in more detail in Section 7 below); and
  • contact and other relevant details concerning the employees of corporate accounts.

Much of the personal information we process is information that you or someone acting on your behalf knowingly provides to us. However, in other instances, we process personal information that we are able to infer about you based on other information you provide to us or during our interactions with you, or personal information about you that we receive from a third party. This Policy also applies to the personal information about you that we receive from a third party, unless specifically covered by such third party’s privacy policy.

There may be instances in which the personal information that you provide to us or that we collect is considered Sensitive Personal Information (or another similar term) under the privacy laws of some countries. Those laws define “Sensitive Personal Information” to mean personal information from which we can determine or infer, for example, an individual’s physical or mental health or condition. We only process Sensitive Personal Information in your jurisdiction if and to the extent permitted or required by applicable law.

When you agree to this Policy you are, to the extent required under your local law, granting your express and written consent to the processing of any personal information that you provide to Ritual that is considered to be Sensitive Personal Information. Save to the extent required by law, you are not obliged to provide Ritual with any of your Sensitive Personal Information, and should you choose not to, this will not prevent you from purchasing any services or products from Ritual. However, should you chose not to, depending on the nature of the Sensitive Personal Information you choose not to provide, our ability to provide our services or products to you may be affected.

How do we use your personal information?

We use your personal information in order to fulfil our commitment to provide you with an excellent experience in connection with all your interactions with Ritual (the “Purpose”).

Generally, subject to applicable laws, we may collect, use and disclose relevant portions of your personal information in order to:

  • provide you with services or products that you request from us;
  • contact you regarding services and products which may be of interest to you, provided you have given us consent to do so or you have previously requested a product or service from us and the communication is relevant or related to that prior request and made within any timeframes established by applicable laws; or
  • improve our services and products and your experience on Ritual websites and apps.

Without limiting the generality of the foregoing, subject to applicable laws, we may collect, use and disclose relevant portions of your personal information in order to:

  • provide and charge you for Ritual gym memberships and other services and products;
  • provide you with a better or more personalized level of service;
  • administer our membership referral program;
  • fulfil contractual obligations to you and vendors (e.g. credit card companies and third party loyalty programs);
  • conduct market research, customer satisfaction and quality assurance surveys, and direct marketing and sales promotions;
  • test and evaluate new services and products;
  • evaluate the use of the Ritual websites and apps;
  • offer you the opportunity to take part in contests or promotions;
  • analyse the effectiveness of our advertisements, contests and promotions;
  • personalise your website and app experiences, as well as to evaluate (anonymously and in the aggregate) statistics on website activity;
  • make the Ritual websites and apps easier to use and to better tailor Ritual websites, Ritual apps and our services and products to your interests and needs;
  • help speed up your future activities and experience on Ritual websites and apps;
  • collect information about the device you are using to view Ritual websites and apps, such as your IP address or the type of internet browser or operating system you are using, and link this to your personal information so as to ensure that Ritual websites and apps present the best web and app experiences for you;
  • suggest services or products (including those of relevant third parties) which we think may be of interest to you;
  • provide for the safety and security of Ritual staff, Ritual gym users and other visitors;
  • administer general record keeping; and
  • meet legal and regulatory requirements.

Ritual uses and retains your personal information for as long as is necessary to fulfil the Purpose.

Who do we share your personal information with?

From time to time, we may disclose your personal information. We would always make that disclosure in accordance with applicable law. In some jurisdictions, data privacy laws may require us to obtain your consent before we transfer your information from your originating country to other countries. When you agree to this Policy, you are, to the extent required and permitted under your local law, granting your consent to the transfer of your personal information to such other countries for the Purpose and to the extent stated in this Section 4 and as described in Section 3 above.

Circumstances where we might make such disclosure (in addition to those described in Section 3 above) include:

Our Agents, Service Providers and Suppliers

Like most international brands, we may outsource the processing of certain functions and/or information to third parties. We may also engage market research firms to assist us in contacting Ritual gym users for the purpose of market research and quality assurance. When we do outsource the processing of your personal information to third parties or provide your personal information to third-party service providers, we oblige those third parties to protect your personal information in accordance with the terms and conditions of this Policy, with appropriate security measures.

Consumer Insights

Where we hold personal information about you, we may disclose this personal information to other companies that also hold information about you. These companies may combine the information in order to better understand your preferences and interests, thereby enabling them and us to serve you better. If your personal information is used for direct marketing purposes, you have the right to object to that by contacting us using the contact information provided under Section 11 below.

Business Transfers

As we continue to develop our business, we may sell Ritual gyms and other assets, or cease being the manager or franchisor of a Ritual gym that is currently part of our portfolio. In those circumstances, we may include the personal information collected about you, or control of that personal information, as a business asset in any such transfer. Also, in the unlikely event that we, or substantially all of our assets, are acquired, personal information collected about you, or control of such information, may be one of the transferred assets.

Legal Requirements

We reserve the right to disclose any personal information we have concerning you if we are compelled to do so by a court of law or lawfully requested to do so by a governmental entity or if we determine it is necessary or desirable to comply with the law or to protect or defend our rights or property in accordance with applicable laws. We also reserve the right to retain personal information collected and to process such personal information to comply with accounting and tax rules and regulations and any specific record retention laws.

Transferring your personal information

Like most international businesses, we have centralized certain aspects of our data processing activities. We may transfer your personal information to servers located outside the country in which you live or to affiliates or other trusted third parties based in other countries so that they may process personal information on our behalf. By using a Ritual website or app or otherwise providing Ritual with personal information, you agree to us doing so in accordance with the terms of this Policy and applicable data protection laws and regulations.

You should be aware that many countries do not afford the same legal protection to personal information as you might enjoy in your country of origin. Nevertheless, whenever your personal information is transferred within Ritual, your personal information will be processed in accordance with this Policy and applicable laws. All third parties processing your personal information outside your country of origin are required to implement measures to protect it and are only entitled to process it in accordance with Ritual’s instructions.

Safeguarding your personal information

We take all reasonable precautions to keep your personal information secure and require any third parties that handle or process your personal information for us to do the same. Access to your personal information is restricted to prevent unauthorised access, modification, or misuse, and is only permitted among Ritual staff and agents on a need-to-know basis.

Information we collect when you visit us online

If you access any Ritual website, you may wish to know the following:

You Can Browse Without Revealing Who You Are

You can always visit our websites without logging in or otherwise revealing who you are.

Usage Information

When you visit our websites, we collect information about how you use those websites. Examples of such information include the IP address automatically assigned to your computer each time you browse the internet, the date and time of your visit, the pages you access and the amount of time you spend on each page, the type of internet browser you use, your device’s operating system and the URL of any websites that you visited before and after visiting our website. That information is not linked to you as an individual unless you have a member profile, but we may keep records of the device being used.

Cookies and Other Similar Technology

We use cookie technology on our websites and apps to allow us to evaluate and improve their functionality. Cookies by themselves cannot be used to reveal your identity. They identify your browser, but not you, to our servers when you visit our websites and apps. If you do not want to accept cookies, you can block them by adjusting the settings on your internet browser. However, if you block them, you will not be able to use all of the features of our websites, including the customization features associated with creating a user profile. Further information about cookies and other similar technology and how they work is available at

Your Member Profile

If you are a Ritual gym member, the personal information you provided to us will be used to create a member profile for you. A member profile allows you to, among other things, book training sessions and make online purchases of our services and products. We may use the information you provide in your member profile to populate other databases maintained by us and our service providers, as applicable.

You can view, update or remove any personal information that you have provided to us for inclusion in your member profile by amending your member profile online via our websites or apps. If you subsequently cease to be a Ritual member, we reserve the right to use any personal information previously provided by you for inclusion in your user profile for record keeping and quality assurance purposes (unless we are required by law to delete or cease to process or use your personal information).


Because the security of your personal information is important to us, we use Secured Socket Layer (SSL) software in order to encrypt the personal information that you provide to us. If your browser is SSL-enabled (which most are), your transmission of personal information to us online will be encrypted. You can verify whether your personal information is transmitted using SSL encryption by confirming the symbol of a closed lock or solid key on the bottom bar of your browser window. You can also verify that your personal information will be encrypted using SSL encryption by making sure that the prefix for the web address listed for that page has changed from “http” to “https”. If you do not see the appropriate symbol and the “https” prefix, you should not assume that the personal information that you are being asked to provide will be encrypted prior to transmission.

The personal information we collect from you online is stored by us and/or our service providers on databases protected through a combination of physical and electronic access controls, firewall technology and other reasonable security measures. Nevertheless, such security measures cannot prevent all loss, misuse or alteration of personal information and we are not responsible for any damages or liabilities relating to any such incidents to the fullest extent permitted by law. Where required under law, we will notify you of any such loss, misuse or alteration of personal information that may affect you so that you can take the appropriate actions for the due protection of your rights.


Our websites do not sell services or products for purchase by children and we do not knowingly solicit or collect personal information from children. If you are under the age of 18 (or a minor in the jurisdiction in which you are accessing our websites or apps), you may only use our websites and apps with the involvement of a parent or guardian.

Targeted Advertising

Where permitted by law, we may work with other companies to show you advertisements we think you may find relevant and useful. This may include advertisements displayed on our own websites or apps, or advertisements from us displayed on other companies' websites. The advertisements you see may be based on information collected by us or third parties and/or may be based on your activities on our websites or third-party websites.


When you download or register to use a Ritual app, you may submit personal information to us such as your name, address, email address, phone number, date of birth, username, password and other registration information, financial and credit card information, personal description and/or image.

Further, when you use our apps, we may collect certain information automatically, including technical information related to your mobile device, your device’s unique identifier, your mobile network information, the type of mobile browser you use and information about the way you use the app.


You may always choose what personal information (if any) you wish to provide to us. However, if you choose not to provide certain details, some of your experiences with us may be affected (for example, we cannot take a booking without a name).

If you provide us with your contact details (e.g. mailing address, email address or telephone number), we may contact you to let you know about the products, services, promotions and events offered that we think you may be interested in. We may also share your personal information with carefully-selected third parties, who may communicate directly with you. In some jurisdictions, data privacy laws may require us to obtain a separate consent before we do so. You can always choose whether or not to receive any or all of these communications by contacting us as described in Section 11 below or following the “unsubscribe” instructions contained in the communications.

In some jurisdictions, in addition to you agreeing to this Policy, data privacy laws may require us to obtain a separate consent before we send you information that you have not specifically requested. In certain circumstances, your consent may be implied (e.g. where communications are required in order to fulfil your requests and/or where you have volunteered information for use by us). In other cases, we may seek your consent expressly in accordance with applicable laws (e.g. where the information collected is regarded to be Sensitive Personal Information under local law).

We will abide by any request from you not to send you direct marketing materials. When such a request is received, your contact details will be ‘suppressed’ rather than deleted. This will ensure that your request is recorded and retained unless you provide a later consent that overrides it.

If you are a Ritual gym member, we reserve the right to send you certain communications relating to the Ritual gym service such as announcements, administrative messages and the Ritual gym newsletter, that are considered part of your Ritual gym account, without offering you the opportunity to opt-out of receiving them.

Updating or Accessing Your Personal Information

With some limited exceptions, you have rights to access and update personal information held about you. If you want to inquire about any personal information we may have about you, you can do so by sending us a written request by letter or email to the addresses set out in Section 11 below. Please be sure to include your full name, address and telephone number and a copy of a document evidencing your identity (such as an ID card or passport) so we can ascertain your identity and whether we have any personal information regarding you, or in case we need to contact you to obtain any additional information we may require to make that determination.

We reserve the right to charge you a fee, if permitted under applicable law, which is usually around US$20 for processing any such request. Where you make more than one request in quick succession, we may respond to your subsequent request by referring to our earlier response and only identifying any items that have changed materially.

You may request that we correct, cancel, and/or stop processing or using personal information that we hold about you. If we agree that the personal information is incorrect, or that the processing should be stopped, we will delete or correct the personal information. If we do not agree that the personal information is incorrect we will tell you that we do not agree, explain our refusal to you and record the fact that you consider that personal information to be incorrect in the relevant file(s).

Changes to this Policy

Just as our business changes constantly, this Policy may also change. We may change this Policy from time to time by posting the updated version of the Privacy Policy on the Ritual websites. We encourage you to visit frequently to stay informed about how we use your personal information. To assist you, this Policy has an effective date set out at the end of this document.

Request for Access to Personal Information/Questions or Complaints

If you have any questions, comments or concerns about how we handle your personal information, or if you would like to submit a request (in the manner described in Section 9 above) for access to or deletion of the personal information that we maintain about you, please contact us by either of the following means:

  • by emailing the Ritual gym branch you visited;
  • by emailing; or
  • by mail to Slated Labs Pte Ltd, 11 North Canal Road, #03-01, Singapore 048824.

Effective Date: April 12, 2018

In the event of any inconsistencies between the English version of this Policy and any version of this Policy in any other language, the English version shall prevail (to the fullest extent permitted under applicable law).